The 48 Laws Of Power

Author: Robert Greene
Publisher: Profile Books
ISBN: 1847651348
Size: 80.83 MB
Format: PDF, Docs
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The 48 Laws Of Power. 'Machiavelli has a new rival, and Sun-tzu had better watch his back' - New York Times Robert Greene's laws are now famous: Law 1: Never outshine the master. Law 2: Never put too much trust in friends; learn how to use enemies. Law 3: Conceal your intentions. Law 4: Always say less than necessary. At work, in relationships, on the street or on the 6 o'clock News: the 48 Laws apply everywhere. For anyone with an interest in conquest, self-defence, wealth, power or simply being an educated spectator, The 48 Laws of Power is one of the most useful and entertaining books ever; it 'teaches you how to cheat, dissemble, feign, fight and advance your cause in the modern world.' (Independent on Sunday). Robert Greene will teach you the distilled wisdom of the masters - illustrated through the tactics, triumphs and failures from Elizabeth I to Henry Kissinger on how to get to the top and stay there. Wry, ironic and clever, this is an indispensable and witty guide to power. The perfect gift book for the power-hungry (and who doesn't want power?); this is the Concise Edition of an international bestseller. From the internationally bestselling author of Mastery, The Art Of Seduction, and The 33 Strategies Of War.

English As A Global Language

Author: David Crystal
Publisher: Cambridge University Press
ISBN: 1107611806
Size: 61.93 MB
Format: PDF, ePub
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English As A Global Language. David Crystal's classic English as a Global Language considers the history, present status and future of the English language, focusing on its role as the leading international language. English has been deemed the most 'successful' language ever, with 1500 million speakers internationally, presenting a difficult task to those who wish to investigate it in its entirety. However, Crystal explores the subject in a measured but engaging way, always backing up observations with facts and figures. Written in a detailed and fascinating manner, this is a book written by an expert both for specialists in the subject and for general readers interested in the English language.

Developing Management Skills

Author: David A. Whetten
Publisher: Pearson
ISBN: 0133129772
Size: 69.19 MB
Format: PDF, ePub
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Developing Management Skills. NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for ISBN-10: 0133254224/ISBN-13: 9780133254228 . That package includes ISBN-10: 0133127478 /ISBN-13: 9780133127478 and ISBN-10: 0133134679/ISBN-13: 9780133134674 . For undergraduate/graduate Principles of Management and Management Skills courses. Skills Development for Tomorrow’s managers In its Ninth Edition, Developing Management Skills has become the standard in hands-on management learning. Designed for students of all skill levels and learning styles, the text allows students to apply knowledge to real-world situations, connect concepts to their own lives, and experience management theory in a tactile and engaging way. Updated for tomorrow’s managers, this text features contemporary examples, new skill assessments and cases, updated research, and tangible, relevant goals for students to work toward. Focusing on ten essential skills for success in management, Developing Management Skills focuses on what managers actually “do,” transforming management concepts into practical, actionable techniques. Students will gain hands-on practice applying management concepts with MyManagementLab. They’ll engage in real business situations with simulations, build their management skills by writing and talking about different management scenarios, have access to a videos and current events to help put concepts into perspective, and more. Also available with MyManagementLab® MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Working With Words

Author: Brian S. Brooks
Publisher: Macmillan Higher Education
ISBN: 1457639092
Size: 29.41 MB
Format: PDF, ePub
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Working With Words. No matter what the medium, from print to broadcast to digital, Working with Words presents the best writing advice for journalists. It is designed to help students gain the grammatical and stylistic skills they need and then serve as a reference throughout their careers. Written by working journalists, with parts devoted to grammar and mechanics as well as journalistic style and writing for different media, it offers coverage the Associated Press Stylebook does not — and it’s affordably priced at 30-50% less than competing texts. The new edition contains tools that make it even easier to navigate, tackles the unique issues inherent to writing for online media, and offers improved grammar and writing instruction.

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

Author: Terence A. Shimp
Publisher: Cengage Learning
ISBN: 1133709389
Size: 62.25 MB
Format: PDF, Mobi
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications. Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. text on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Intercultural Competence

Author: Myron W. Lustig
Publisher: Pearson
ISBN: 9780134003238
Size: 12.68 MB
Format: PDF, ePub, Mobi
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Intercultural Competence. Revised edition of the authors' Intercultural competence, c2012.