Iima Business And Intellectual Property

Author: Anurag K Agarwal
Publisher: Random House India
ISBN: 8184001673
Size: 30.67 MB
Format: PDF, ePub
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Iima Business And Intellectual Property. Business and Intellectual Property reflects on the future of IP in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves.

Intellectual Property And Business

Author: Rodney D. Ryder
Publisher: SAGE Publishing India
ISBN: 935150445X
Size: 34.30 MB
Format: PDF, ePub, Mobi
View: 7675

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Intellectual Property And Business. Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.

Intellectual Property In Business Transactions

Author: Suzanne L. Weakley
Publisher: CEB
ISBN: 0762624116
Size: 15.38 MB
Format: PDF, Docs
View: 1177

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Intellectual Property In Business Transactions. The essential and practical information here will allow you to handle with assurance transactions involving patents, copyrights, trademarks, or trade secrets.

Conducting Business In China

Author: Lei Mei
Publisher: Oxford University Press
ISBN: 0199760225
Size: 57.93 MB
Format: PDF, ePub, Mobi
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Conducting Business In China. Conducting Business in China provides readers with guidance on conducting business in China from an intellectual property perspective, offering specific advice on how to profitably leverage technology and IP assets while minimizing potential risk.

Protecting Your Business Intellectual Property

Author: Bruce Barringer
Publisher: Pearson Education
ISBN: 9780132378901
Size: 70.80 MB
Format: PDF, Docs
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Protecting Your Business Intellectual Property. This is the eBook version of the printed book. This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. Failing to protect your intellectual property can destroy your business. Learn how to keep it from happening to you. Imagine you’ve started a business to produce a new type of smoke alarm specifically for kitchens. It’s similar to other smoke alarms but is more capable of detecting a kitchen fire than any alarm on the market. You’ve named it “Kitchen Sentry.” Your tagline is “We Protect Cooks and Kitchens.” You just acquired the Internet domain name www.kitchensentryfirmalarm.com. Fortunately, while you were developing your product, you....

Intellectual Property

Author: Paul Goldstein
Publisher: Penguin
ISBN: 9781101216385
Size: 63.71 MB
Format: PDF, ePub, Mobi
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Intellectual Property. The definitive guide to intellectual property for business managers How can a product of the mind—an innovation, a song, a logo, a business secret—become the subject of precise property rights? No idea is entirely original; every innovative business borrows, sometimes extensively, from its competitors and others. So how do we draw the line between fair and unfair use? Billions of dollars ride on that question, as do the fates of publishers, software producers, drug companies, advertising firms, and many others. It’s also a key question for individuals—for instance, if you quit your job after mastering the company’s secrets, what can you do with that information? With the growth of the internet and global markets, having a smart IP strategy is more essential than ever. Intellectual Property is the ideal book for non-lawyers who deal with patents, trade secrets, trademarks, and copyrights—all essential business issues that have changed rapidly in the last few years. Goldstein draws on dozens of fascinating case studies, from the Polaroid vs. Kodak battle to Kellogg’s surprising trademark suit against Exxon to whether a generic perfume is allowed to smell exactly like Chanel No. 5. Every business decision that involves IP is also a legal decision, and every legal decision is also a business decision. Lawyers and managers need to work together to navigate these murky waters, and this book shows how.

Marketing Crafts And Visual Arts

Author: International Trade Centre UNCTAD/WTO.
Publisher: WIPO
ISBN: 9291372641
Size: 54.11 MB
Format: PDF
View: 5103

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Marketing Crafts And Visual Arts. This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.