Intellectual Property And Business

Author: Rodney D. Ryder
Publisher: SAGE Publications India
ISBN: 9351501124
Size: 75.11 MB
Format: PDF, Kindle
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Intellectual Property And Business. Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.

Licensing Intellectual Property

Author: John W. Schlicher
Publisher: Wiley
ISBN:
Size: 62.52 MB
Format: PDF, ePub, Docs
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Licensing Intellectual Property. "This new legal environment has expanded the range of licensing options. Due to these changes, lawyers and business professionals operating within the confines of the old law are missing valuable opportunities. . . . How does one go about understanding and profiting from this new situation? The most direct approach is to learn and apply the concepts and methods that lead to the legal changes. The new methods do not treat law and business behavior as separate subjects. These methods integrate issues of law and business organization. That is the approach of this book." —John W. Schlicher.

Intellectual Property

Author: Paul Goldstein
Publisher: Penguin
ISBN: 9781101216385
Size: 31.13 MB
Format: PDF, ePub
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Intellectual Property. The definitive guide to intellectual property for business managers How can a product of the mind—an innovation, a song, a logo, a business secret—become the subject of precise property rights? No idea is entirely original; every innovative business borrows, sometimes extensively, from its competitors and others. So how do we draw the line between fair and unfair use? Billions of dollars ride on that question, as do the fates of publishers, software producers, drug companies, advertising firms, and many others. It’s also a key question for individuals—for instance, if you quit your job after mastering the company’s secrets, what can you do with that information? With the growth of the internet and global markets, having a smart IP strategy is more essential than ever. Intellectual Property is the ideal book for non-lawyers who deal with patents, trade secrets, trademarks, and copyrights—all essential business issues that have changed rapidly in the last few years. Goldstein draws on dozens of fascinating case studies, from the Polaroid vs. Kodak battle to Kellogg’s surprising trademark suit against Exxon to whether a generic perfume is allowed to smell exactly like Chanel No. 5. Every business decision that involves IP is also a legal decision, and every legal decision is also a business decision. Lawyers and managers need to work together to navigate these murky waters, and this book shows how.

Intellectual Property In Business Transactions

Author: Suzanne L. Weakley
Publisher: CEB
ISBN: 0762624116
Size: 68.89 MB
Format: PDF, ePub, Docs
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Intellectual Property In Business Transactions. The essential and practical information here will allow you to handle with assurance transactions involving patents, copyrights, trademarks, or trade secrets.

Intellectual Property Deskbook For The Business Lawyer

Author: Sharon K. Sandeen
Publisher: American Bar Association
ISBN: 9781590316801
Size: 21.68 MB
Format: PDF, Kindle
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Intellectual Property Deskbook For The Business Lawyer. The Intellectual Property Deskbook is intended to serve as the business lawyer's starting point for issue identification, perspective, and resources in dealing with intellectual property issues and assets, whether in the context of structuring and consummating transactions or in the day-to-day counseling of clients. It is specifically designed to become the go-to reference for beginning the analysis, refreshing the memory, or seeking direction for in depth research on the wide range of IP-related issues.

Protecting Your Business Intellectual Property

Author: Bruce Barringer
Publisher: Pearson Education
ISBN: 9780132378901
Size: 52.23 MB
Format: PDF, Docs
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Protecting Your Business Intellectual Property. This is the eBook version of the printed book. This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. Failing to protect your intellectual property can destroy your business. Learn how to keep it from happening to you. Imagine you’ve started a business to produce a new type of smoke alarm specifically for kitchens. It’s similar to other smoke alarms but is more capable of detecting a kitchen fire than any alarm on the market. You’ve named it “Kitchen Sentry.” Your tagline is “We Protect Cooks and Kitchens.” You just acquired the Internet domain name www.kitchensentryfirmalarm.com. Fortunately, while you were developing your product, you....

Iima Business And Intellectual Property

Author: Anurag K Agarwal
Publisher: Random House India
ISBN: 8184001673
Size: 73.42 MB
Format: PDF
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Iima Business And Intellectual Property. Business and Intellectual Property reflects on the future of IP in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves.

Intellectual Property Strategy

Author: John Palfrey
Publisher: MIT Press
ISBN: 026229799X
Size: 33.16 MB
Format: PDF, Docs
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Intellectual Property Strategy. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy -- especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property -- patent, copyright, trademark, and trade secret -- and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

Essentials Of Intellectual Property

Author: Alexander I. Poltorak
Publisher: John Wiley & Sons
ISBN: 0471273295
Size: 36.78 MB
Format: PDF, Kindle
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Essentials Of Intellectual Property. ESSENTIALS OF INTELLECTUAL PROPERTY Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in intellectual property. "Alexander Poltorak and Paul Lerner have written the definitive primer on intellectual property for business professionals. Thorough in its coverage and understandable in its delivery, Essentials of Intellectual Property provides not only an outstanding summary of intellectual property basics, but a useful and sensible strategy for using intellectual property to the best needs of a business. Poltorak and Lerner have combined their in-depth knowledge of patent law with their savvy business skills to yield an indispensable reference for the business professional." —Jeffrey L. Brandt, Patent Attorney, Former Senior Vice President and Intellectual Property & Licensing Counsel, priceline.com "Alex Poltorak and Paul Lerner have pulled off a mighty feat with Essentials of Intellectual Property. They have crafted a work that is clear for the beginning practitioner while nuanced and sophisticated for the savvy tech transfer and IP management veteran. Lively and often witty writing is a treat not often found in tomes on what can be a dry subject. With Essentials of Intellectual Property, the practitioner has a new literary tool for tying IP strategy to the business reality of tomorrow." —Edward Kahn, Founder and President, EKMS, Inc., Cambridge, MA "This critically important new volume of work not only provides the professional with a greater knowledge of this vast subject, but also the novice with a better understanding and appreciation for the results of their creative abilities." —Lawrence J. Udell, Executive Director, California Invention Center, Professor of New Ventures and Entrepreneurship The Wiley Essentials Series—because the business world is always changing...and so should you.