Luxury Special Issue Part 2

Author: Steven Hayes
Publisher:
ISBN: 9781784411688
Size: 49.82 MB
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Luxury Special Issue Part 2 . Due to the enduring attraction of the luxury fashion market our 2013 Special Issue (17.4) on the subject was so well subscribed with interesting and informative research we extended it to two parts over two years - what a luxurious position to be in! In this second part of the special issue on luxury fashion branding, the Journal of Fashion Marketing and Management brings to you a series of high impact studies. Papers presented in this issue investigate personal gifting of luxury products, consumers' expectations of service quality in luxury, and the consumer-brand relationships of step-down l.

Luxury

Author: Patrizia Calefato
Publisher: A&C Black
ISBN: 0857853325
Size: 32.46 MB
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Luxury. Luxury has been both celebrated and condemned throughout history right up to the present day. This groundbreaking text examines luxury and its relationship with desire, status, consumption and economic value, exploring why luxury remains prominent even in the context of a global recession. Using approaches from cultural studies, semiotic research and aesthetics, Luxury presents a wide range of case studies including urban space and new technologies, travel, interior design, cars, fashion ads and jewellery to explore what luxury represents, and why, in the contemporary world. The book will be essential reading for students and scholars across a range of fashion studies, cultural studies and sociology, and anyone interested in the power and allure of luxury today.

Digital Marketing Strategies For Fashion And Luxury Brands

Author: Ozuem, Wilson
Publisher: IGI Global
ISBN: 1522526986
Size: 77.13 MB
Format: PDF, Kindle
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Digital Marketing Strategies For Fashion And Luxury Brands. Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

The Advanced Dictionary Of Marketing Putting Theory To Use

Author: Scott Dacko
Publisher: OUP Oxford
ISBN: 9780199286003
Size: 51.16 MB
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The Advanced Dictionary Of Marketing Putting Theory To Use. This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and applications are presented fully. Each term covered in this advanced dictionary includes six elements: Description -- how the term is defined Key insights -- important insights provided by an understanding of the term Keywords -- words to further understand the nature of the term Implications -- what knowledge of the term means to marketers Application areas and further readings -- areas where the term's knowledge is being put to use Bibliography -- articles and books referenced Example entries include: Agency Theory, Audience Effect, Blog Marketing, Boomerang Effect, Confirmation Bias, Country of Origin Effect, Customer Equity, Disruptive Technology, Double Jeopardy Effect, Eclectic Paradigm, E-marketing, First Law of Marketing, Foot-in-the Door Technique, Free Rider Effect, Game Theory, Glocal Marketing, Green Marketing, Halo Effect, Honeymoon Effect, Law of Comparative Advantage, Leapfrogging, Market Entry Timing, Megamarketing, Metcalfe's Law, Moore's Law, Network Effect, Not Invented Here Syndrome, Odd Price Effect, Permission Marketing, Psychic Distance, Recency Principle, Retro-Marketing, Rule of Ten Percent, Sagacity Segmentation, Salutary Products, Snob Effect, Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk Cost Fallacy, Sustainable Competitive Advantage, Value-Based Marketing, Viral Marketing, Winner's Curse.

Journal Of Moral Theology Volume 6 Special Issue 2

Author: Miguel J. Romero
Publisher: Wipf and Stock Publishers
ISBN: 1532640315
Size: 76.53 MB
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Journal Of Moral Theology Volume 6 Special Issue 2. Engaging Disability Edited by Miguel J. Romero and Mary Jo Iozzio Preface: Engaging Disability Mary Jo Iozzio and Miguel J. Romero God Bends Over Backwards to Accommodate Humankind …While the Civil Rights Acts and the Americans with Disabilities Act Require [Only] the Minimum Mary Jo Iozzio On “And Vulnerable”: Catholic Social Thought and the Social Challenges of Cognitive Disability Matthew Gaudet From Universal Precautions to Universal Design: Disclosure of Concealable Disability in the Case of HIV Mary M. Doyle Roche Disability, the Healing of Infirmity, and the Theological Virtue of Hope: A Thomistic Approach Paul Gondreau Seventeenth-Century Casuistry Regarding Persons with Disabilities: Antonino Diana’s Tract “On the Mute, Deaf, and Blind” Julia A. Fleming Blessed Silence: Explorations in Christian Contemplation and Hearing Loss Jana Bennett Becoming Friends: Ethics in Friendship and in Doing Theology Lorraine Cuddeback The Slow Journey Towards Beatitude: Disability in L’Arche, and Staying Human in High-Speed Society Jason Reimer Greig The Goodness and Beauty of Our Fragile Flesh: Moral Theologians and Our Engagement With ‘Disability’ Miguel J. Romero

The Marketing Power Of Emotion

Author: John O'Shaughnessy
Publisher: Oxford University Press on Demand
ISBN: 0195150562
Size: 31.59 MB
Format: PDF
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The Marketing Power Of Emotion. Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the obvious emotions evoked by an inspirational Nike ad or an affecting Hallmark commercial lies an emotional universe that is less conspicuous, even transparent, yet no less influential. In this definitive work, two marketing experts provide a highly original, entertaining and anecdote-rich account of the marketing power of emotion. The primordial force behind motivation and persuasion, emotions enter into all decisions involving tradeoffs and are thus especially relevant to consumer decision-making. The Marketing Power of Emotion traces the manner in which companies rely on emotion to connect with consumers, develop new products, improve their strategic position, and increase brand recognition. Synthesizing key research in a variety of scientific fields, the authors cover the role of mood in persuasion; affect-driven consumer behavior; choice processes; associationism (how consumers develop positive and negative associations with a product); the importance of consistency; response prediction; and emotional response manipulation, among a host of other topics. Importantly, the centrality of emotion in developing brand loyalty is explored in depth. Essential reading for executives and middle management alike, as well as all students and scholars of consumer behavior, The Marketing Power of Emotion is the most authoritative statement yet on this critically important aspect of business strategy.

Global Marketing Strategies For The Promotion Of Luxury Goods

Author: Mosca, Fabrizio
Publisher: IGI Global
ISBN: 1466699590
Size: 24.79 MB
Format: PDF, Kindle
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Global Marketing Strategies For The Promotion Of Luxury Goods. Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.

The Luxury Economy And Intellectual Property

Author: Haochen Sun
Publisher: Oxford University Press
ISBN: 0199335710
Size: 29.93 MB
Format: PDF, ePub
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The Luxury Economy And Intellectual Property. Intellectual property law plays a pivotal role in ensuring that luxury goods companies can recoup their investments in the creation and dissemination of their copyrighted works, trademarked logos, and patented designs. In 2011, global sales for luxury goods reached about $250 billion, and consumers in East and Southeast Asia accounted for more than 50 percent of that figure. The rapid expansion of the market has prompted some retailers to wield intellectual property against the influx of imitators and counterfeiters. The Luxury Economy and Intellectual Property comprehensively explores the rise of the luxury goods economy and the growing role of intellectual property in creating, sustaining, and regulating this economy. Leading scholars across various disciplines critically consider the industry, its foundational intellectual property laws, and the public interest and social concerns arising from the intersection of economics and law. Topics covered include defining the concept of luxury, the social life of luxury goods, concerns about distributive justice in a world flooded by luxury goods and knockoffs, the globalization of luxury goods, and the economic, social, and political ramifications of the meteoric rise of the Asian luxury goods market.