Luxury Special Issue Part 2

Author: Steven Hayes
Publisher:
ISBN: 9781784411688
Size: 77.59 MB
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Luxury Special Issue Part 2 . Due to the enduring attraction of the luxury fashion market our 2013 Special Issue (17.4) on the subject was so well subscribed with interesting and informative research we extended it to two parts over two years - what a luxurious position to be in! In this second part of the special issue on luxury fashion branding, the Journal of Fashion Marketing and Management brings to you a series of high impact studies. Papers presented in this issue investigate personal gifting of luxury products, consumers' expectations of service quality in luxury, and the consumer-brand relationships of step-down l.

Journal Of Moral Theology Volume 6 Special Issue 2

Author: Miguel J. Romero
Publisher: Wipf and Stock Publishers
ISBN: 1532640315
Size: 37.22 MB
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Journal Of Moral Theology Volume 6 Special Issue 2. Engaging Disability Edited by Miguel J. Romero and Mary Jo Iozzio Preface: Engaging Disability Mary Jo Iozzio and Miguel J. Romero God Bends Over Backwards to Accommodate Humankind …While the Civil Rights Acts and the Americans with Disabilities Act Require [Only] the Minimum Mary Jo Iozzio On “And Vulnerable”: Catholic Social Thought and the Social Challenges of Cognitive Disability Matthew Gaudet From Universal Precautions to Universal Design: Disclosure of Concealable Disability in the Case of HIV Mary M. Doyle Roche Disability, the Healing of Infirmity, and the Theological Virtue of Hope: A Thomistic Approach Paul Gondreau Seventeenth-Century Casuistry Regarding Persons with Disabilities: Antonino Diana’s Tract “On the Mute, Deaf, and Blind” Julia A. Fleming Blessed Silence: Explorations in Christian Contemplation and Hearing Loss Jana Bennett Becoming Friends: Ethics in Friendship and in Doing Theology Lorraine Cuddeback The Slow Journey Towards Beatitude: Disability in L’Arche, and Staying Human in High-Speed Society Jason Reimer Greig The Goodness and Beauty of Our Fragile Flesh: Moral Theologians and Our Engagement With ‘Disability’ Miguel J. Romero

Luxury

Author: Patrizia Calefato
Publisher: A&C Black
ISBN: 0857853325
Size: 39.95 MB
Format: PDF
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Luxury. Luxury has been both celebrated and condemned throughout history right up to the present day. This groundbreaking text examines luxury and its relationship with desire, status, consumption and economic value, exploring why luxury remains prominent even in the context of a global recession. Using approaches from cultural studies, semiotic research and aesthetics, Luxury presents a wide range of case studies including urban space and new technologies, travel, interior design, cars, fashion ads and jewellery to explore what luxury represents, and why, in the contemporary world. The book will be essential reading for students and scholars across a range of fashion studies, cultural studies and sociology, and anyone interested in the power and allure of luxury today.

Digital Marketing Strategies For Fashion And Luxury Brands

Author: Ozuem, Wilson
Publisher: IGI Global
ISBN: 1522526986
Size: 20.45 MB
Format: PDF, Docs
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Digital Marketing Strategies For Fashion And Luxury Brands. Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

The Marketing Power Of Emotion

Author: John O'Shaughnessy
Publisher: Oxford University Press on Demand
ISBN: 0195150562
Size: 24.29 MB
Format: PDF, Mobi
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The Marketing Power Of Emotion. Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the obvious emotions evoked by an inspirational Nike ad or an affecting Hallmark commercial lies an emotional universe that is less conspicuous, even transparent, yet no less influential. In this definitive work, two marketing experts provide a highly original, entertaining and anecdote-rich account of the marketing power of emotion. The primordial force behind motivation and persuasion, emotions enter into all decisions involving tradeoffs and are thus especially relevant to consumer decision-making. The Marketing Power of Emotion traces the manner in which companies rely on emotion to connect with consumers, develop new products, improve their strategic position, and increase brand recognition. Synthesizing key research in a variety of scientific fields, the authors cover the role of mood in persuasion; affect-driven consumer behavior; choice processes; associationism (how consumers develop positive and negative associations with a product); the importance of consistency; response prediction; and emotional response manipulation, among a host of other topics. Importantly, the centrality of emotion in developing brand loyalty is explored in depth. Essential reading for executives and middle management alike, as well as all students and scholars of consumer behavior, The Marketing Power of Emotion is the most authoritative statement yet on this critically important aspect of business strategy.

Global Marketing Strategies For The Promotion Of Luxury Goods

Author: Mosca, Fabrizio
Publisher: IGI Global
ISBN: 1466699590
Size: 35.12 MB
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Global Marketing Strategies For The Promotion Of Luxury Goods. Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.

Southern Cultures The Special Issue On Food

Author: Harry L. Watson
Publisher: UNC Press Books
ISBN: 0807837636
Size: 77.81 MB
Format: PDF, Kindle
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Southern Cultures The Special Issue On Food. In the Spring 2012 issue of Southern Cultures… Guest editor Marcie Cohen Ferris brings together some of the best new writing on Southern food for the Summer 2012 issue of Southern Cultures , which features an interview with TREME writer Lolis Elie and Ferris's own retrospective on Southern sociology, the WPA, and Food in the New South. The Food issue includes Rebecca Sharpless on Southern women and rural food supplies, Bernard Herman on Theodore Peed's Turtle Party, Will Sexton's "Boomtown Rabbits: The Rabbit Market in Chatham County, North Carolina," Courtney Lewis on how the "Case of the Wild Onions" paved the way for Cherokee rights, poetry by Michael Chitwood, and much more. Southern Cultures is published quarterly (spring, summer, fall, winter) by the University of North Carolina Press. The journal is sponsored by the University of North Carolina at Chapel Hill's Center for the Study of the American South.

Imf Staff Papers Volume 50 2003 Special Issue Imf Third Annual Research Conference

Author: Robert P. Flood
Publisher: International Monetary Fund
ISBN: 9781589062047
Size: 57.82 MB
Format: PDF, Mobi
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Imf Staff Papers Volume 50 2003 Special Issue Imf Third Annual Research Conference. The paper discusses a model in which growth is a negative function of fiscal burden. Moreover, growth discontinuously switches from high to low as the fiscal burden reaches a critical level. The paper provides an overview of key elements of corporate bankruptcy codes and practice around the world that are relevant to the debate on sovereign debt restructuring. It also describes the broad trends in international financial integration for a sample of industrial countries and explains the cross-country and time-series variation in the size of international balance sheets.