Luxury Special Issue Part 2

Author: Steven Hayes
ISBN: 9781784411688
Size: 37.48 MB
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Luxury Special Issue Part 2 . Due to the enduring attraction of the luxury fashion market our 2013 Special Issue (17.4) on the subject was so well subscribed with interesting and informative research we extended it to two parts over two years - what a luxurious position to be in! In this second part of the special issue on luxury fashion branding, the Journal of Fashion Marketing and Management brings to you a series of high impact studies. Papers presented in this issue investigate personal gifting of luxury products, consumers' expectations of service quality in luxury, and the consumer-brand relationships of step-down l.

The Advanced Dictionary Of Marketing Putting Theory To Use

Author: Scott Dacko
Publisher: OUP Oxford
ISBN: 9780199286003
Size: 47.28 MB
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The Advanced Dictionary Of Marketing Putting Theory To Use. This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and applications are presented fully. Each term covered in this advanced dictionary includes six elements: Description -- how the term is defined Key insights -- important insights provided by an understanding of the term Keywords -- words to further understand the nature of the term Implications -- what knowledge of the term means to marketers Application areas and further readings -- areas where the term's knowledge is being put to use Bibliography -- articles and books referenced Example entries include: Agency Theory, Audience Effect, Blog Marketing, Boomerang Effect, Confirmation Bias, Country of Origin Effect, Customer Equity, Disruptive Technology, Double Jeopardy Effect, Eclectic Paradigm, E-marketing, First Law of Marketing, Foot-in-the Door Technique, Free Rider Effect, Game Theory, Glocal Marketing, Green Marketing, Halo Effect, Honeymoon Effect, Law of Comparative Advantage, Leapfrogging, Market Entry Timing, Megamarketing, Metcalfe's Law, Moore's Law, Network Effect, Not Invented Here Syndrome, Odd Price Effect, Permission Marketing, Psychic Distance, Recency Principle, Retro-Marketing, Rule of Ten Percent, Sagacity Segmentation, Salutary Products, Snob Effect, Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk Cost Fallacy, Sustainable Competitive Advantage, Value-Based Marketing, Viral Marketing, Winner's Curse.


Author: Patrizia Calefato
Publisher: A&C Black
ISBN: 0857853325
Size: 48.57 MB
Format: PDF, Mobi
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Luxury. Luxury has been both celebrated and condemned throughout history right up to the present day. This groundbreaking text examines luxury and its relationship with desire, status, consumption and economic value, exploring why luxury remains prominent even in the context of a global recession. Using approaches from cultural studies, semiotic research and aesthetics, Luxury presents a wide range of case studies including urban space and new technologies, travel, interior design, cars, fashion ads and jewellery to explore what luxury represents, and why, in the contemporary world. The book will be essential reading for students and scholars across a range of fashion studies, cultural studies and sociology, and anyone interested in the power and allure of luxury today.

Handbook Of Sustainable Luxury Textiles And Fashion

Author: Miguel Angel Gardetti
Publisher: Springer
ISBN: 9812876332
Size: 18.63 MB
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Handbook Of Sustainable Luxury Textiles And Fashion. The first volume of this handbook explores different aspects of sustainable luxury textiles and fashion, broadly based on the following topics: Sustainability and business management, Value chain management, Use of materials and Sustainable production processes.

The Marketing Power Of Emotion

Author: John O'Shaughnessy
Publisher: Oxford University Press
ISBN: 0190287829
Size: 49.32 MB
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The Marketing Power Of Emotion. Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the obvious emotions evoked by an inspirational Nike ad or an affecting Hallmark commercial lies an emotional universe that is less conspicuous, even transparent, yet no less influential. In this definitive work, two marketing experts provide a highly original, entertaining and anecdote-rich account of the marketing power of emotion. The primordial force behind motivation and persuasion, emotions enter into all decisions involving tradeoffs and are thus especially relevant to consumer decision-making. The Marketing Power of Emotion traces the manner in which companies rely on emotion to connect with consumers, develop new products, improve their strategic position, and increase brand recognition. Synthesizing key research in a variety of scientific fields, the authors cover the role of mood in persuasion; affect-driven consumer behavior; choice processes; associationism (how consumers develop positive and negative associations with a product); the importance of consistency; response prediction; and emotional response manipulation, among a host of other topics. Importantly, the centrality of emotion in developing brand loyalty is explored in depth. Essential reading for executives and middle management alike, as well as all students and scholars of consumer behavior, The Marketing Power of Emotion is the most authoritative statement yet on this critically important aspect of business strategy.

The Vice Of Luxury

Author: David Cloutier
Publisher: Georgetown University Press
ISBN: 1626162565
Size: 26.30 MB
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The Vice Of Luxury. Luxury. The word alone conjures up visions of attractive, desirable lifestyle choices, yet luxury also faces criticism as a moral vice harmful to both the self and society. Engaging ideas from business, marketing, and economics, The Vice of Luxury takes on the challenging task of naming how much is too much in today's consumer-oriented society. David Cloutier’s critique goes to the heart of a fundamental contradiction. Though overconsumption and materialism make us uneasy, they also seem inevitable in advanced economies. Current studies of economic ethics focus on the structural problems of poverty, of international trade, of workers' rights—but rarely, if ever, do such studies speak directly to the excesses of the wealthy, including the middle classes of advanced economies. Cloutier proposes a new approach to economic ethics that focuses attention on our everyday economic choices. He shows why luxury is a problem, explains how to identify what counts as the vice of luxury today, and develops an ethic of consumption that is grounded in Christian moral convictions.

Global Marketing Strategies For The Promotion Of Luxury Goods

Author: Mosca, Fabrizio
Publisher: IGI Global
ISBN: 1466699590
Size: 40.30 MB
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Global Marketing Strategies For The Promotion Of Luxury Goods. Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.

Southern Cultures The Special Issue On Food

Author: Harry L. Watson
Publisher: UNC Press Books
ISBN: 0807837636
Size: 68.58 MB
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Southern Cultures The Special Issue On Food. In the Spring 2012 issue of Southern Cultures… Guest editor Marcie Cohen Ferris brings together some of the best new writing on Southern food for the Summer 2012 issue of Southern Cultures , which features an interview with TREME writer Lolis Elie and Ferris's own retrospective on Southern sociology, the WPA, and Food in the New South. The Food issue includes Rebecca Sharpless on Southern women and rural food supplies, Bernard Herman on Theodore Peed's Turtle Party, Will Sexton's "Boomtown Rabbits: The Rabbit Market in Chatham County, North Carolina," Courtney Lewis on how the "Case of the Wild Onions" paved the way for Cherokee rights, poetry by Michael Chitwood, and much more. Southern Cultures is published quarterly (spring, summer, fall, winter) by the University of North Carolina Press. The journal is sponsored by the University of North Carolina at Chapel Hill's Center for the Study of the American South.