Jonas Introduction To The U S Health Care System 8th Edition

Author: Raymond L. Goldsteen, DrPH
Publisher: Springer Publishing Company
ISBN: 0826131751
Size: 21.78 MB
Format: PDF
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Jonas Introduction To The U S Health Care System 8th Edition. Praise for the Seventh Edition: There are many books on the U.S. healthcare system, but few have the longevity of this one. It is easy to read and straightforward in its approach to difficult subjects such as the rise of the Tea Party and how that movement has impacted healthcare. This update is certainly needed as the landscape has changed dramatically since the previous edition was published. Doody's Medical Reviews The eighth edition of this best-selling text, valued for its concise and balanced introduction to the U.S. health care system, is entirely updated to reflect alterations to health care services, delivery, and financing resulting from the Affordable Care Act (ACA). The text describes how our health care system currently functions, the key forces that led to its structure, and the influences likely to shape the industry during the next 5 to 10 years. With an emphasis on policy development, the authors underscore the fluidity of the system and examine the debates and conflicts that have shaped health care changes and influenced American values and belief systems. Other new areas of focus include an assessment of who uses health care and in what way, health care trends, and a forecast for the health care system of the future. The text elucidates the basic building blocks of the health care system, including its components, organization, services, and financing. It describes the ongoing evolution of the system since the passage of the ACA, development of accountable care organizations (ACOs), and uneven acceptance of Medicaid expansion by states. Organized to facilitate understanding of concepts at work, the text provides health care students with a clear road map of the field in which they will practice, so they can position themselves to navigate the upcoming changes. New to the Eighth Edition: Entirely updated to address changes in health care services, delivery, and financing resulting from the ACA Describes influences that will shape the industry in years to come Emphasizes policy development Assesses current consumers of health care and how they use it Examines the debates and conflicts that have structured health care change Monitors health care trends Discusses the continuing evolution of our system since the ACA Explores the development of ACOs Reinforces information with illustrative tables and figures Key Features: Remains the most concise and balanced introduction to the U.S. health care system Ideal for use in undergraduate courses, in graduate survey courses, and in courses introducing the subject to medical students Includes review questions at the conclusion of each chapter Provides a full suite of ancillary materials for the educator, including an Instructor's Manual, PowerPoints, and a test bank

An Analysis Of Product Placement As A Strategic Communication Instrument

Author: Michael Knöppel
Publisher: diplom.de
ISBN: 3832412662
Size: 46.12 MB
Format: PDF
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An Analysis Of Product Placement As A Strategic Communication Instrument. Inhaltsangabe:Abstract: The dissertation scrutinises the opportunities that product placement may entail as an additive and integral part of a company s marketing mix. It also discusses its imminent disadvantages and threats as posed by the relevant German legislation. The main focus, however, is placed on the conceivable effects of product placement as regards brand awareness, recall, attitudes and increasing turnover. Einleitung: Die Arbeit untersucht die Möglichkeiten, welche "Product Placement" als eine additive und integrierte Komponente des Marketing-Mixes für interessierte Unternehmen bietet. Weiterhin werden ökonomisch bedingte Nachteile und Einschränkungen im Rahmen der deutschen Gesetzgebung erläutert. Das Hauptaugenmerk jedoch liegt auf den möglichen Auswirkungen des Product Placements auf Markenbekanntheit, Recall, Einstellungen (Attitudes) und Umsatzsteigerungen. Inhaltsverzeichnis:Table of Contents: List of abbreviationsVII 0.Executive Summary1 1.Introduction and scope of this worK2 1.1Objectives and limitations2 1.2Method of approach3 1.3Definition of terms4 1.4Categorisation of Product Placement within the communications mix7 2.Reasons for the development and growth of Product Placement10 2.1Overview10 2.2General market conditions and how to react to them10 2.3The changing face of the electronic media market11 2.3.1Television11 2.3.2Cinema/The film industry13 2.3.3Video16 2.4Growing ineffectiveness of traditional forms of advertising17 2.4.1New forms of media usage as reactions to the information overload17 2.4.2The problem of reactance19 2.5Internationalisation and globalisation of markets20 3.Historical development of Product Placement22 3.1Inception and evolution in the US22 3.2Overview of the German market27 4.Classifications of Product Placement in practice29 4.1According to the object placed30 4.1.1Product Placement in a narrow sense30 4.1.2Generic Placement31 4.1.3Corporate Placement32 4.1.4Innovation Placement33 4.1.5Idea Placement34 4.2According to the kind of information transfer35 4.2.1Visual Product Placement35 4.2.2Verbal Placement35 4.3According to the intensity of its integration into the action37 4.3.1On-Set Placement38 4.3.2Creative Placement38 4.3.3Image Placement40 5.Critical discussion of the applicability for placing companies42 5.1Advantages and benefits associated with Product Placement42 5.2Disadvantages and problems associated with Product Placement48 5.3The legal [...]

Handbook Of Research On Global Hospitality And Tourism Management

Author: Camillo, Angelo A.
Publisher: IGI Global
ISBN: 1466686073
Size: 20.46 MB
Format: PDF, Kindle
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Handbook Of Research On Global Hospitality And Tourism Management. The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.

Enterprise Information Systems

Author: José Cordeiro
Publisher: Springer Science & Business Media
ISBN: 9783540775812
Size: 74.20 MB
Format: PDF, Mobi
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Enterprise Information Systems. This book contains the best papers of the 8th International Conference on Enterprise Information Systems (ICEIS 2006), held in the city of Paphos (Cyprus), organized by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC) in collaboration with the University of Cyprus, Aristotle University of Thessaloniki and Athens University of Economics and Business. ICEIS has become a major point of contact between research scientists, engineers and practitioners in the area of business applications of information systems. This year, five simultaneous tracks were held, covering different aspects related to enterprise computing, including: “Databases and Information Systems Integration,” “Artificial Intelligence and Decision Support Systems,” “Information Systems Analysis and Specification,” “Software Agents and Internet Computing” and “Human–Computer Interaction.” All tracks focus on real world applications and highlight the benefits of Information Systems and Technology for industry and services, thus making a bridge between Academia and Enterprise. Following the success of 2005, ICEIS 2006 received 404 paper submissions from more than 40 countries spanning all continents. In all, 63 papers were published and presented as full papers, i.e., completed work (8 pages in proceedings / 30–min oral presentations), 102 papers reflecting work-in-progress or position papers were accepted for short presentation and another 75 for poster presentation.

Promotional Culture And Convergence

Author: Helen Powell
Publisher: Routledge
ISBN: 1136474382
Size: 72.45 MB
Format: PDF
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Promotional Culture And Convergence. Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions.

Library And Information Center Management 8th Edition

Author: Robert D. Stueart
Publisher: ABC-CLIO
ISBN: 1610693264
Size: 47.90 MB
Format: PDF, ePub
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Library And Information Center Management 8th Edition. This updated edition of the renowned library management textbook provides a comprehensive overview of the techniques needed to effectively manage a contemporary library or information center.

Computer And Computing Technologies In Agriculture Viii

Author: Daoliang Li
Publisher: Springer
ISBN: 3319196200
Size: 11.66 MB
Format: PDF, ePub
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Computer And Computing Technologies In Agriculture Viii. This book constitutes the refereed post-conference proceedings of the 8th IFIP WG 5.14 International Conference on Computer and Computing Technologies in Agriculture, CCTA 2014, held in Beijing, China, in September 2014. The 81 revised papers included in this volume were carefully selected from 216 submissions. They cover a wide range of interesting theories and applications of information technology in agriculture, including intelligent sensing, monitoring and automatic control technology; key technology and models of the Internet of things; intelligent technology for agricultural equipment; computer vision; computer graphics and virtual reality; computer simulation, optimization and modeling; cloud computing and agricultural applications; agricultural big data; decision support systems and expert systems; 3s technology and precision agriculture; quality and safety of agricultural products: detection and tracing technology; and agricultural electronic commerce technology.

Acca P3 Business Analysis

Author: BPP Learning Media
Publisher: BPP Learning Media
ISBN: 1509709886
Size: 54.21 MB
Format: PDF, Kindle
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Acca P3 Business Analysis. BPP Learning Media is an ACCA Approved Content Provider. Our partnership with ACCA means that our Study Texts, Practice & Revision Kits and iPass (for CBE papers only) are subject to a thorough ACCA examining team review. Our suite of study tools will provide you with all the accurate and up-to-date material you need for exam success.