The Business Plan

Author: Gerald Schwetje
Publisher: Springer Science & Business Media
ISBN: 3540752676
Size: 23.29 MB
Format: PDF, Kindle
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The Business Plan. This book provides the essentials to write a successful business plan. The represented methods and best practices have been approved over many years in practice with many management consulting engagements. The book is beautifully structured, it has a pragmatic emphasis and an autodidactic approach. The reader gets acquainted with the skills and competencies as well as tools, required for the planning and development of the business plan project.


Author: David Stokes
Publisher: Cengage Learning EMEA
ISBN: 9781844805525
Size: 28.87 MB
Format: PDF, Docs
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Marketing. “The chapters are very contemporary and address the current issues in marketing. The book will help lecturers and students by providing practical activities that will help to consolidate and enhance learning in the area of marketing.’’ Frances Ekwulugo, University of Westminster Marketing, a brief introduction is an accessible and engaging introduction to the practice and theory of marketing. The book is based on an active learning approach which is demonstrated through a series of short case studies, practical examples and activities which encourages students to draw upon their own experiences. Marketing principles are effectively applied to a wide variety of contemporary contexts: entrepreneurial and small business contexts, the not-for-profit as well as the private sector, business to business markets and business to consumer marketing. As an introductory text it is written for students fresh into the study of marketing. It can be used in the classroom by students following full or part-time business and management courses at university or college but is also suitable for those studying at home as part of a distance learning program or for their own interest and self-development.

Introduction To Travel And Tourism Marketing

Author: J. Alf Bennett
Publisher: Juta and Company Ltd
ISBN: 9780702156366
Size: 74.64 MB
Format: PDF, ePub
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Introduction To Travel And Tourism Marketing. Travel and tourism together has become one of the largest international industries providing millions of job opportunities and contributing substantially to economies around the world. This has resulted in countries and regions actively promoting travel and tourism and competing for preferred-destination status. As travellers become more seasoned, they become more discerning, insisting on only the best products and services. It has therefore become critical for individual businesses, regions and countries to complete more aggressively and more professionally for the disposable time and money of tourists. This has given rise to the need for more professional, trained marketers. With its spectacular beauty and unique travel and tourism products, South Africa is positioned to capture an increasingly substantial share of the international travel and tourism market. Introduction to Travel and Tourism Marketing provides an introduction to the marketing of travel strategy market segmentation, the business environment, marketing research as well as marketing planning.

Transnational Marketing And Transnational Consumers

Author: Ibrahim Sirkeci
Publisher: Springer Science & Business Media
ISBN: 3642367755
Size: 80.63 MB
Format: PDF
View: 155

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Transnational Marketing And Transnational Consumers. Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of Transnational Consumers and Transnational Mobile Consumers which take into account the increasing human mobility and its implications for marketing success. This book gives flesh to the ever popular shorthand "glocal" referring to strategies thinking globally but acting locally. This is the reality of current business environment where the norm is fast mobility of goods, services, finance, and consumers.​ Transnational Mobility of Consumers is of increasing importance for understanding transnational marketing. Prof. Ibrahim Sirkeci’s new book, Transnational Marketing and Transnational Consumers, deals with this important issue in an excellent way. The book is highly recommendable for both academics and practitioners in International Marketing. Svend Hollensen University of Southern Denmark Author of ‘Global Marketing’ (Pearson)

Airport Marketing

Author: Nigel Halpern
Publisher: Routledge
ISBN: 1136306552
Size: 24.12 MB
Format: PDF, ePub, Mobi
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Airport Marketing. In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced. This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.

Strategic Marketing

Author: Tony Proctor
Publisher: Psychology Press
ISBN: 9780415208116
Size: 25.86 MB
Format: PDF, ePub
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Strategic Marketing. This introductory text examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices in order to meet the demands of business opportunities in the 21st century.

Introduction To Marketing

Author: Johan Strydom
Publisher: Juta and Company Ltd
ISBN: 9780702165115
Size: 29.18 MB
Format: PDF, Mobi
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Introduction To Marketing. With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.