Introduction To Engineering Mathematics Vol 1 Gbtu

Author: H K Dass
Publisher: S. Chand Publishing
ISBN: 8121935245
Size: 28.40 MB
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Introduction To Engineering Mathematics Vol 1 Gbtu . For B.E./B.Tech. / B.Arch. Students for First Semester of all Engineering Colleges of Maha Maya Technical University, Noida and Gautam Buddha Technical University, Lucknow

Konsumentenverhalten

Author: Volker Trommsdorff
Publisher: Kohlhammer Verlag
ISBN: 9783170218772
Size: 22.29 MB
Format: PDF, ePub, Docs
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Konsumentenverhalten. English summary: This standard work not only gives an academically sound but also a very clear introduction to consumer behaviour. This 8th edition has been fully revised: Apart from impulses from various disciplines, the newest psycho physiological and neurological findings of consumer research are included. Additionally consumer decision making behaviour from a marketing view as well as after sales behaviour are covered in respective chapters. The chapters are built up as follows: A short overview followed by an explanation of the theoretical foundation and the necessary measuring methods are given. The structure follows the customary distinction between conditions and processes of consumer behaviour. Practical forms of marketing applications are always supported through examples. German description: Dieses Standardwerk bietet nicht nur eine wissenschaftlich fundierte, sondern auch eine sehr anschauliche Einfuhrung in das Konsumentenverhalten. Die vorliegende 8. Auflage wurde vollstandig uberarbeitet: Neben Impulsen aus verschiedenen Disziplinen wurden insbesondere neueste psychophysiologische und neurowissenschaftliche Erkenntnisse der Konsumentenforschung integriert. Zudem werden das Entscheidungsverhalten der Konsumenten und das aus Sicht der Marketingpraxis so wichtige Nachkaufverhalten in eigenen Kapiteln thematisiert. Die Gliederung folgt dabei der fur die Marketingpraxis nutzlichen Unterscheidung zwischen Zustanden und Prozessen des Konsumentenverhaltens. Die Struktur innerhalb der Kapitel folgt einem ubersichtlichen und didaktischen Aufbau: Einem kurzen Uberblick schliesst sich stets eine Erlauterung der theoretischen Grundlagen und der erforderlichen Messmethoden an. Immer werden praktische Marketinganwendungen mit Beispielen dargestellt. Das Buch bietet damit den Studierenden ein didaktisch wohldurchdachtes Lernraster und den Praktikern ein umsetzbares theoretisch-methodisches Fundament fur die Arbeit.

An Analysis Of Product Placement As A Strategic Communication Instrument

Author: Michael Knöppel
Publisher: diplom.de
ISBN: 3832412662
Size: 25.35 MB
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An Analysis Of Product Placement As A Strategic Communication Instrument. Inhaltsangabe:Abstract: The dissertation scrutinises the opportunities that product placement may entail as an additive and integral part of a company s marketing mix. It also discusses its imminent disadvantages and threats as posed by the relevant German legislation. The main focus, however, is placed on the conceivable effects of product placement as regards brand awareness, recall, attitudes and increasing turnover. Einleitung: Die Arbeit untersucht die Möglichkeiten, welche "Product Placement" als eine additive und integrierte Komponente des Marketing-Mixes für interessierte Unternehmen bietet. Weiterhin werden ökonomisch bedingte Nachteile und Einschränkungen im Rahmen der deutschen Gesetzgebung erläutert. Das Hauptaugenmerk jedoch liegt auf den möglichen Auswirkungen des Product Placements auf Markenbekanntheit, Recall, Einstellungen (Attitudes) und Umsatzsteigerungen. Inhaltsverzeichnis:Table of Contents: List of abbreviationsVII 0.Executive Summary1 1.Introduction and scope of this worK2 1.1Objectives and limitations2 1.2Method of approach3 1.3Definition of terms4 1.4Categorisation of Product Placement within the communications mix7 2.Reasons for the development and growth of Product Placement10 2.1Overview10 2.2General market conditions and how to react to them10 2.3The changing face of the electronic media market11 2.3.1Television11 2.3.2Cinema/The film industry13 2.3.3Video16 2.4Growing ineffectiveness of traditional forms of advertising17 2.4.1New forms of media usage as reactions to the information overload17 2.4.2The problem of reactance19 2.5Internationalisation and globalisation of markets20 3.Historical development of Product Placement22 3.1Inception and evolution in the US22 3.2Overview of the German market27 4.Classifications of Product Placement in practice29 4.1According to the object placed30 4.1.1Product Placement in a narrow sense30 4.1.2Generic Placement31 4.1.3Corporate Placement32 4.1.4Innovation Placement33 4.1.5Idea Placement34 4.2According to the kind of information transfer35 4.2.1Visual Product Placement35 4.2.2Verbal Placement35 4.3According to the intensity of its integration into the action37 4.3.1On-Set Placement38 4.3.2Creative Placement38 4.3.3Image Placement40 5.Critical discussion of the applicability for placing companies42 5.1Advantages and benefits associated with Product Placement42 5.2Disadvantages and problems associated with Product Placement48 5.3The legal [...]

An Introduction To Scottish Ethnology

Author: Alexander Fenton
Publisher: Birlinn
ISBN: 1907909214
Size: 43.20 MB
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An Introduction To Scottish Ethnology. The publication of An Introduction to Scottish Ethnology sees the completion of the fourteen-volume Scottish Life and Society series, originally conceived by the eminent ethnologist Professor Alexander Fenton. The series explores the many elements in Scottish history, language and culture which have shaped the identity of Scotland and Scots at local, regional and national level, placing these in an international context. Each of the thirteen volumes already published focuses on a particular theme or institution within Scottish society. This introduction provides an overview of the discipline of ethnology as it has developed in Scotland and more widely, the sources and methods for its study, and practical guidance on the means by which it can be examined within its constituent genres, based on the experience of those currently working with ethnological materials. Theory and practice are presented in an accessible fashion, making it an ideal companion for the student, the scholar and the interested amateur alike.