Marketing

Author: Gary Armstrong
Publisher: Pearson Education
ISBN: 9780273713951
Size: 43.98 MB
Format: PDF, Kindle
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Marketing. Built around the valued customer-value framework, this book introduces Kotler to European marketing students on short, introductory courses.

Global Marketing

Author: Warren J. Keegan
Publisher: Pearson
ISBN: 0134138139
Size: 20.67 MB
Format: PDF, ePub
View: 518

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Global Marketing. For courses in global marketing. Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone. Readers have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Also Available with MyMarketingLab™ MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyMarketingLab™ does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for: 0134472462 / 9780134472461 Global Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package Package consists of: 0134129946 / 9780134129945 Global Marketing 0134149742 / 9780134149745 MyMarketingLab with Pearson eText -- Access Card -- for Global Marketing

Marketing Plans

Author: Malcolm McDonald
Publisher: Butterworth-Heinemann
ISBN: 0750683864
Size: 66.55 MB
Format: PDF
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Marketing Plans. In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained.

Marketing

Author: Michael R. Solomon
Publisher: Pearson Education
ISBN: 9780273727781
Size: 30.89 MB
Format: PDF
View: 1603

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Marketing. Imagine you are Jamie Mitchell, chief squeezer at Innocent, the biggest smoothie brand in the UK and an entrepreneurial phenomenon. Things are going well but you must reward the commitment and passion of your customers. You need an idea that reinforces all their expectations of the brand; it's got to be natural, friendly and ethical. Your options are *Continue with the Innocent Fruitstock music festival that you launched four years ago *Stage a smaller scale family-friendly village fete instead *Do nothing for a year and invest in a bigger event next time What would you do? Each chapter is an explosion of ideas, introducing you to a dilemma faced by a real-life marketeer at an eclectic range of companies including Arsenal football club, Hilton Hotels and Electrolux. You'll hear from marketing academics and students, as well as practitioners and experts from other disciplines, explain what decision they would have made in the same situation, before you find out how it worked out.This new and innovative approach will throw you into the exciting decision-making process and help you to understand all the key theories and metrics underpinning the discipline, whilst vividly bringing both the principles and practice of marketing to life.

Basic Camp Management

Author: Armand B. Ball
Publisher:
ISBN: 9781606792087
Size: 37.38 MB
Format: PDF, Mobi
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Basic Camp Management. Manage your camp more effectively with the leading textbook for camp administration courses everywhere. The newly revised 8th edition of Basic Camp Management: An Introduction to Camp Administration provides overviews of 19 key areas that define successful camp operations, including the latest in outcomes and programming research, staff hiring and training, and business and technology, all of which are supported by nationally recognized standards from the American Camp Association. Topics include: The Tradition of Camping; What Is the Camp Director's Job?; Where Does the Program Begin?; The Participant; Designing the Program; Personnel Organization; Personnel Recruitment; Staff Orientation and Training; Staff Supervision and Performance Appraisal; Selection, Development, and Maintenance of the Site; Risk Management; Health and Wellness Services; Food Service; Transportation; Marketing; Business and Finance; Volunteers; Evaluation and Strategic Planning; Professional Development

An Introduction To Community Public Health

Author: James F. McKenzie
Publisher: Jones & Bartlett Learning
ISBN: 1284108414
Size: 67.53 MB
Format: PDF, Mobi
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An Introduction To Community Public Health. The Ninth Edition of An Introduction to Community & Public Health provides the latest trends and statistics in community health. With an emphasis on developing the knowledge and skills necessary for a career in health education, this best-selling introductory text covers such topics as epidemiology, community organization, program planning, minority health, health care, mental health, environmental health, drugs, safety, and occupational health.

Airline Marketing And Management

Author: Mr Stephen Shaw
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409486680
Size: 55.79 MB
Format: PDF, ePub, Mobi
View: 1865

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Airline Marketing And Management. Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: ∗Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. ∗ An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. ∗The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. ∗ Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. ∗Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. ∗Airline websites and their role as both a selling and distributing tool. ∗The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Global Marketing Management

Author: Warren J. Keegan
Publisher: Pearson Higher Ed
ISBN: 0133148734
Size: 47.10 MB
Format: PDF
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Global Marketing Management. This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

Language Development

Author: Robert E. Owens, Jr.
Publisher: Pearson
ISBN: 9780134030463
Size: 44.13 MB
Format: PDF, Mobi
View: 6569

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Language Development. NOTE: Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the Enhanced Pearson eText may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. This access code card provides access to the Enhanced Pearson eText. This best-selling introduction to language development text offers a cohesive, easy-to-understand overview of all aspects of the subject, from syntax, morphology, and semantics, to phonology and pragmatics. Each idea and concept is explained in a way that is clear to even beginners in the field, and then reinforced with outstanding pedagogical aids such as discussion questions, chapter objectives, reflections, and main point boxed features. The book looks at how children learn to communicate in general and in English specifically, while emphasizing individual patterns of communication development. The new Ninth Edition ofLanguage Development by Robert Owens continues the distribution of bilingual and dialectal development throughout the text; expands the discussion of children from lower-SES families, including those living in homeless shelters; makes substantial improvements in the organization and clarity of Chapter 4 on cognition and its relationship to speech and language; consolidates information on Theory of Mind in one chapter; improves readability throughout with more thorough explanations, simplification of terms, and increased use of headings and bullets; weeds out redundancies and asides to help streamline the reading; provides more child language examples throughout; and thoroughly updates the research, including the addition of several hundred new references. The Enhanced Pearson eText features embedded video. Improve mastery and retention with the Enhanced Pearson eText* This access code card provides access to the new Enhanced Pearson eText, a rich, interactive learning environment designed to improve student mastery of content. The Enhanced Pearson eText is: Engaging. The new interactive, multimedia learning features were developed by the authors and other subject-matter experts to deepen and enrich the learning experience. Convenient. Enjoy instant online access from your computer or download the Pearson eText App to read on or offline on your iPad® and Android® tablet.* Affordable. Experience the advantages of the Enhanced Pearson eText for 40-65% less than a print bound book. * The Enhanced eText features are only available in the Pearson eText format. They are not available in third-party eTexts or downloads. *The Pearson eText App is available on Google Play and in the App Store. It requires Android OS 3.1-4, a 7” or 10” tablet, or iPad iOS 5.0 or later.