Public Relations A Values Driven Approach

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1478459662
Size: 32.40 MB
Format: PDF, ePub
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Public Relations A Values Driven Approach. Facts101 is your complete guide to Public Relations , A Values - Driven Approach. In this book, you will learn topics such as A Brief History of Public Relations, The Publics in Public Relations, Communication Theory and Public Relations, and Ethics and Social Responsibility in Public Relations plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

E Study Guide For Public Relations A Values Driven Approach By David W Guth Isbn 9780205569458

Author: Cram101 Textbook Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1478433388
Size: 74.59 MB
Format: PDF, Mobi
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E Study Guide For Public Relations A Values Driven Approach By David W Guth Isbn 9780205569458. Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for their textbook.

Das Egoistische Gen

Author: Richard Dawkins
Publisher: Springer-Verlag
ISBN: 3642553915
Size: 63.37 MB
Format: PDF, Docs
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Das Egoistische Gen. p”Ein auch heute noch bedeutsamer Klassiker“ Daily Express Sind wir Marionetten unserer Gene? Nach Richard Dawkins ́ vor über 30 Jahren entworfener und heute noch immer provozierender These steuern und dirigieren unsere von Generation zu Generation weitergegebenen Gene uns, um sich selbst zu erhalten. Alle biologischen Organismen dienen somit vor allem dem Überleben und der Unsterblichkeit der Erbanlagen und sind letztlich nur die "Einweg-Behälter" der "egoistischen" Gene. Sind wir Menschen also unserem Gen-Schicksal hilflos ausgeliefert? Dawkins bestreitet dies und macht uns Hoffnung: Seiner Meinung nach sind wir nämlich die einzige Spezies mit der Chance, gegen ihr genetisches Schicksal anzukämpfen.

Contemporary Selling

Author: Mark W. Johnston
Publisher: Routledge
ISBN: 1136324461
Size: 75.48 MB
Format: PDF, Docs
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Contemporary Selling. Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: ‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroom Role-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposal Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide. Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .

Propaganda

Author: Edward L. Bernays
Publisher:
ISBN: 9783936086355
Size: 79.10 MB
Format: PDF, Mobi
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Propaganda.