Public Relations A Values Driven Approach

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1478459662
Size: 23.54 MB
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Public Relations A Values Driven Approach. Facts101 is your complete guide to Public Relations , A Values - Driven Approach. In this book, you will learn topics such as A Brief History of Public Relations, The Publics in Public Relations, Communication Theory and Public Relations, and Ethics and Social Responsibility in Public Relations plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

E Study Guide For Public Relations A Values Driven Approach By David W Guth Isbn 9780205569458

Author: Cram101 Textbook Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1478433388
Size: 66.97 MB
Format: PDF, ePub, Docs
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E Study Guide For Public Relations A Values Driven Approach By David W Guth Isbn 9780205569458. Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for their textbook.

Public Relations Cases

Author: Jerry Hendrix
Publisher: Cengage Learning
ISBN: 1111344426
Size: 63.75 MB
Format: PDF, Mobi
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Public Relations Cases. Primarily using PUBLIC RELATIONS Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Sage Handbook Of Public Relations

Author: Robert Lawrence Heath
Publisher: SAGE
ISBN: 1412977819
Size: 22.12 MB
Format: PDF
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The Sage Handbook Of Public Relations. Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

Public Relations

Author: Danny Moss
Publisher: SAGE
ISBN: 0761948562
Size: 26.79 MB
Format: PDF, ePub
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Public Relations. Taking a managerial perspective on the field of public relations, this book explores PR and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness. The range of PR and corporate communications within any organization is critical and a managerial awareness of this is all the more important. In providing a framework and examination of the issues, Public Relations: A Managerial Perspective offers an original and vital discussion.

The Library S Crisis Communications Planner

Author: Jan Thenell
Publisher: American Library Association
ISBN: 9780838908709
Size: 15.66 MB
Format: PDF, Kindle
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The Library S Crisis Communications Planner. Is your library vulnerable to challenges arising from difficult patrons, censorship, budget issues, or disgruntled staff? This step-by-step primer illustrates communications basics to prepare libraries for communicating to critical contacts in times of crisis. It is a guide to creating a time-saving resource for any emergency situation.

Strategic Sport Communication 2e

Author: Pedersen, Paul M.
Publisher: Human Kinetics
ISBN: 1492525774
Size: 25.39 MB
Format: PDF, Mobi
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Strategic Sport Communication 2e. Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.

Marketing Your Library

Author: Carol Smallwood,
Publisher: McFarland
ISBN: 0786489952
Size: 58.69 MB
Format: PDF, Kindle
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Marketing Your Library. "In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher.

Ethics In Human Communication

Author: Richard L. Johannesen
Publisher: Waveland Press
ISBN: 1478609125
Size: 59.57 MB
Format: PDF, Docs
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Ethics In Human Communication. Broad in scope, yet precise in exposition, the Sixth Edition of this highly acclaimed ethics text has been infused with new insights and updated material. Richard Johannesen and new coauthors Kathleen Valde and Karen Whedbee provide a thorough, comprehensive overview of philosophical perspectives and communication contexts, pinpointing and explicating ethical issues unique to human communication. Chief among the authors objectives are to: provide classic and contemporary perspectives for making ethical judgments about human communication; sensitize communication participants to essential ethical issues in the human communication process; illuminate complexities and challenges involved in making evaluations of communication ethics; and offer ideas for becoming more discerning evaluators of others communication. Provocative questions and illustrative case studies stimulate reflexive thinking and aid readers in developing their own approach to communication ethics. A comprehensive list of resources spotlights books, scholarly articles, videos, and Web sites useful for further research or personal exploration.