Public Relations

Author: David W. Guth
Publisher: Pearson
ISBN: 0133773817
Size: 56.53 MB
Format: PDF, Kindle
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Public Relations. An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies REVEL™ for Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession’s common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field, REVEL for the Sixth Edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice. REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, REVEL is an interactive learning environment that enables students to read, practice, and study in one continuous experience — for less than the cost of a traditional textbook. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.

Public Relations A Values Driven Approach

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1478459662
Size: 78.15 MB
Format: PDF, Kindle
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Public Relations A Values Driven Approach. Facts101 is your complete guide to Public Relations , A Values - Driven Approach. In this book, you will learn topics such as A Brief History of Public Relations, The Publics in Public Relations, Communication Theory and Public Relations, and Ethics and Social Responsibility in Public Relations plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

E Study Guide For Public Relations A Values Driven Approach By David W Guth Isbn 9780205569458

Author: Cram101 Textbook Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1478433388
Size: 75.89 MB
Format: PDF, Kindle
View: 5816

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E Study Guide For Public Relations A Values Driven Approach By David W Guth Isbn 9780205569458. Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for their textbook.

Strategic Writing

Author: Charles Marsh
Publisher: Routledge
ISBN: 1317343875
Size: 49.71 MB
Format: PDF, Docs
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Strategic Writing. In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

Watch Your Words

Author: Marda Dunsky
Publisher: Rowman & Littlefield
ISBN: 1442253444
Size: 28.64 MB
Format: PDF
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Watch Your Words. Journalists — even those working simultaneously in print, on air and on the Web — trade in words. Using language well across platforms is a vital skill; the cleaner and clearer the text, the more effective the result. Watch Your Words, now in its fourth edition, is a brief and accessible handbook for mastering baseline knowledge of punctuation, grammar, usage and Associated Press style. This new edition features a new quality-control guide to writing and editing. The guide covers accuracy and fact-checking; brevity and tightening; clarity; use of quotes and attribution; and basic editing principles. The new edition also incorporates current AP style and continues to offer language-skills self-tests with answer keys, as well as sections on spelling and copy-editing symbols. It is an excellent resource for use in both the classroom and the newsroom.

Managing Information Services

Author: Jo Bryson
Publisher: Ashgate Publishing, Ltd.
ISBN: 9781409406969
Size: 68.77 MB
Format: PDF, ePub, Docs
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Managing Information Services. This third edition of Jo Bryson's highly regarded Managing Information Services has been thoroughly revised with an emphasis on managing for a sustainable future. Libraries and information services face uncertain times and this new edition tackles the challenges of planning and managing change, future-proofing for tomorrow, and leading the transformation to a sustainable future. The text also addresses the integration of information services including librarianship, records management and ICT. Essential reading for information students, this text also serves as a comprehensive and detailed reference on the key management topics for information service managers.

Integrated Marketing Communication

Author: Robyn Blakeman
Publisher: Rowman & Littlefield
ISBN: 1442221232
Size: 16.67 MB
Format: PDF, Docs
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Integrated Marketing Communication. Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. Several new chapters address the latest additions to the mix: Internet, social, mobile, and alternative media, plus guerrilla marketing. The text builds students’ skills in developing a creative idea, employing the correct message, and placing it appropriately—and will continue to serve as a handy reference to using the most effective communications approaches throughout their careers.

Planning And Managing Public Relations Campaigns

Author: Anne Gregory
Publisher: Kogan Page Publishers
ISBN: 0749468742
Size: 16.19 MB
Format: PDF, Kindle
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Planning And Managing Public Relations Campaigns. Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Supported by online resources, including best practice case studies, Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media & Sport's First World War Centenary Commemorations; and Lanson's campaign for About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date.

Software Testing

Author: Paul C. Jorgensen
Publisher: CRC Press
ISBN: 146656069X
Size: 43.53 MB
Format: PDF
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Software Testing. This updated and reorganized fourth edition of Software Testing: A Craftsman's Approach applies the strong mathematics content of previous editions to a coherent treatment of Model-Based Testing for both code-based (structural) and specification-based (functional) testing. These techniques are extended from the usual unit testing discussions to full coverage of less understood levels integration and system testing. The Fourth Edition: Emphasizes technical inspections and is supplemented by an appendix with a full package of documents required for a sample Use Case technical inspection Introduces an innovative approach that merges the Event-Driven Petri Nets from the earlier editions with the "Swim Lane" concept from the Unified Modeling Language (UML) that permits model-based testing for four levels of interaction among constituents in a System of Systems Introduces model-based development and provides an explanation of how to conduct testing within model-based development environments Presents a new section on methods for testing software in an Agile programming environment Explores test-driven development, reexamines all-pairs testing, and explains the four contexts of software testing Thoroughly revised and updated, Software Testing: A Craftsman’s Approach, Fourth Edition is sure to become a standard reference for those who need to stay up to date with evolving technologies in software testing. Carrying on the tradition of previous editions, it will continue to serve as a valuable reference for software testers, developers, and engineers.

Contemporary Advertising And Integrated Marketing Communications

Author: William F. Arens
ISBN: 9780071220606
Size: 50.72 MB
Format: PDF, Mobi
View: 6107

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Contemporary Advertising And Integrated Marketing Communications. 'Contemporary Advertising' looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more.