Tips And Traps For Marketing Your Business

Author: Scott Cooper
Publisher: McGraw Hill Professional
ISBN: 9780071641449
Size: 68.97 MB
Format: PDF
View: 650

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Tips And Traps For Marketing Your Business. Win new customers—and keep them coming back Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from the leading companies in business today. Connect with your target market Unlock hidden streams of profit and increase sales Develop and deliver a compelling story for your brand Effectively and profitably manage customer relationships Determine how much media weight is enough and how to avoid spending too much Attract customers to your Web site

Marketing With Social Media

Author: Linda Coles
Publisher: John Wiley & Sons
ISBN: 0730315134
Size: 71.67 MB
Format: PDF, Kindle
View: 383

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Marketing With Social Media. Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.

Beyond Price

Author: Mary Kay Plantes
Publisher: Greenleaf Book Group
ISBN: 1929774737
Size: 72.61 MB
Format: PDF, ePub, Mobi
View: 5907

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Beyond Price. Commoditization is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. Beyond Price will teach readers how to innovate their business models to escape the gravity of commoditization and price-driven competition. Business leaders will find immediate value in this systematic guide to transforming a company from one-of-many to one-of-a-kind, a company whose offerings competitors will find hard to copy and customers will feel excited to discover. A strategically differentiated business model, executed effectively, will create ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Customers willing to pay a premium for a product ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Long-term relationships with customers and suppliers ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? A collaborative environment focused on shared goals of where and how to win business ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Faster decisions about how and when to pursue opportunities???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Better resource leveraging through clear direction and focus

Intellectual Property And Business

Author: Rodney D. Ryder
Publisher: SAGE Publications India
ISBN: 9351501124
Size: 11.38 MB
Format: PDF, ePub
View: 1106

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Intellectual Property And Business. Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.

Principles Of Urban Retail Planning And Development

Author: Robert J. Gibbs
Publisher: John Wiley & Sons
ISBN: 0470488220
Size: 20.58 MB
Format: PDF, ePub, Docs
View: 404

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Principles Of Urban Retail Planning And Development. Downtown shopping areas are making a comeback. Economics and demographics have shifted in favour of smaller, smarter, more walkable, and more sustainable retail locations. However, these downtown areas still present numerous challenges as retail centres. This book offers urban planners, urban designers, and architects a comprehensive and current guide to meeting these challenges. With coverage ranging from psychographics to shopper behaviour to building design types, this resource lays out all the retail concepts and best practices needed to create, revitalize, and sustain urban shopping districts.--From back cover.

Tips And Traps For Writing An Effective Business Plan

Author: Greg Balanko-Dickson
Publisher: McGraw Hill Professional
ISBN: 0071467513
Size: 46.89 MB
Format: PDF, ePub, Docs
View: 6078

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Tips And Traps For Writing An Effective Business Plan. Explains what business plans are and why they are important, provides information and advice on the process of researching and writing an effective business plan, and includes worksheets, forms, charts, and resources.

Myspace Marketing

Author: Sean Percival
Publisher: Pearson Education
ISBN: 9780768684469
Size: 64.97 MB
Format: PDF, ePub, Docs
View: 641

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Myspace Marketing. Got something to sell? With more than 150,000,000 members, MySpace is your #1 marketing opportunity! Whether you’re a business, band, or organization, MySpace is the place to deliver your message and reach your customers. Best of all, you don’t need to spend a fortune to profit from MySpace marketing: just get this book! MySpace marketing pioneer Sean Percival covers all the free and dirt-cheap guerrilla marketing techniques you’ll ever need, including Identifying and precision-targeting your audience Promoting your band, music, event, nightclub, or movie Reaching the 60% of MySpace users who are 25 or older Creating and designing a highly-effective MySpace profile Quickly building your friend network Attracting “must-have” friends who build buzz and businesses Planning your marketing “call to action” Optimizing search engines to find your profile Making the most of MySpace video, music, and blogs Marketing to specific high schools or colleges Hiring through MySpace

Extraordinary Entrepreneurship

Author: Stephen C. Harper
Publisher: John Wiley & Sons
ISBN: 0471706019
Size: 11.90 MB
Format: PDF, Kindle
View: 5660

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Extraordinary Entrepreneurship. The 21st Century brings all new rules. Entrepreneurs are challenging conventional wisdom and thinking outside the box. One of the first challenges involves challenging the assumption that a business has to be big to be successful. While most of the 20th century heralded big businesses, it is clear that businesses no longer have to be big to do big business. Now it is possible for a handful of people to operate a global business from virtually any place on the planet. Today, the keyboard has overtaken the boardroom. Financial markets, alliances, and joint ventures have eliminated the need for entrepreneurs to put up substantial capital investments. Today's businesses are driven by ideas, innovation, and execution. This book will show entrepreneurs and business leaders will provide CEOs and entrepreneurs with the tools that they will need to become leaders in their market.

The Elements Of Small Business

Author: John Thaler
Publisher: Silver Lake Publishing
ISBN: 1563437848
Size: 21.54 MB
Format: PDF
View: 4350

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The Elements Of Small Business. Most entrepreneurs already know their businesses well and have common sense--what they need are fundamental, practical tools for creating successful systems within the business. This books shows them how.